About
Xing Lili founded the art and cultural brand De Qian Jian Qiu in 2015, starting with the national intangible cultural heritage Xiangyun Sha (fragrant cloud gauze) as the creative point, and taking Chinese traditional culture as the spiritual core. As an important guardian and core activator of Xiangyun Sha, De Qian Jian Qiu is committed to creating a contemporary expression of the Chinese aesthetic spirit under an international perspective, promoting the revival and activation of Chinese intangible cultural heritage craftsmanship, representing Chinese design on the global stage, and building a world brand with Chinese demeanor and humanistic fashion.
