About
Zou Xiao, a creative professional and designer. In 2023, he founded the filming project “The Amazing Heritages” to collaborate with masters of Chinese Intangible heritage crafts. During the project, he collaborated with Yang Jinqiu, a key craft inheritor in Miao paper-cutting tradition, to create the first cultural and creative fragrance candle holders, blending tradition with innovation. Zou is dedicated to infusing traditional arts with new life, crafting modern designs that honor Chinese aesthetics. In 2023, he also founded a lifestyle brand: LIMA ZHIWU.
LIMA CREATION® is a Chinese aesthetic culture brand operating under the “Amazing Intangible Cultural Heritage” initiative. Rooted in traditional Chinese culture, the brand synthesizes elements of art and design to adapt traditional handcraft techniques into creations that resonate with the aesthetic sensibilities of modern Chinese youth. It is dedicated to cultivating its unique philosophy of Oriental aesthetics, ensuring that the enduring beauty of intangible cultural heritage crafts is both preserved and made accessible. Through the therapeutic essence of handcrafted objects, the brand facilitates a continual and tangible legacy.
“The oldest things often evolve into the most avant-garde.” – LIMA CREATION®
